In 2011, the University of Massachusetts Dartmouth began a partnership with NORESCO, an Energy Service Company (ESCO), to attain energy savings through facilities improvements, decrease operating and maintenance costs, and update equipment and infrastructure. The performance contract brought about critical building upgrades, but the last decade has shown an even more impressive outcome – a culture of residential behavior changes across campus. How was this feat achieved? Through a unique collaboration between the University’s Campus Sustainability office and NORESCO’s Green Operations (GO) team, this higher education institution has been able to educate and engage their students in ways they had never been involved before. By providing both time and valuable resources, the GO team works alongside the Campus Sustainability office to deliver data and metrics that shape and inform the University’s current sustainability initiatives. Then, the GO team employs a holistic and educational approach to achieving and reaching sustainability goals. Students participate in and provide feedback for behavior changes to affect energy use that evolve as technology and energy consumption on campus changes. Early in the partnership, an incentives-based company was also engaged with the university. When funding for the incentives-based approach ran out, the desired behavior changes also diminished. Understanding that incentive-based programs are often short-lived and ineffective, the GO team engages with the faculty and students on campus, and offers educational programming and marketing tools focused directly on energy and water consumption behaviors. Even ten years later, the joint efforts of the Campus Sustainability office and NORESCO’s Green Operations team are growing and yielding measurable positive results on the University of Massachusetts Dartmouth campus. Through longitudinal data collected, attitudes surrounding the importance of energy conservation, energy use, and recycling have shown a positive upward trend. In our ever-evolving world of technology, feedback for behavior changes is continually provided by students, progress is monitored and tracked, and programs are modified annually for effectiveness!