Monday, November 13, 2023
5:15 PM - 6:45 PM
The US EPA's Green Vehicle Guide: Educating the Public in the Transition to Electric Mobility
Session ID
Poster Presentations

EPA’s Green Vehicle Guide (GVG) provides public information about more efficient and less polluting transportation. The site serves as a trusted source for consumers to get the facts using plain and easy to understand language in a variety of formats. It also includes tools that help people understand and compare emissions from different travel choices. The session will focus on: • The GVG’s public resources related to electrification and discuss how we address frequently asked questions and combat misconceptions as we strive to reach a wider audience with the opportunities for a low/no carbon transportation future. Popular content includes EV Myths, Comparison: Your Car vs. an Electric Vehicle, and Hydrogen in Transportation. • Lessons learned about the challenges and opportunities in communicating to and engaging the public on clean transportation, with a focus on demystifying often complex topics like vehicle emissions and emerging technologies/fuels to encourage greater adoption of green transportation. • An overview of how web analytics and social media guide the development of new GVG content, resulting in a nearly 200% increase in annual website visitors between 2021 and 2022, with over 900,000 website visitors in 2022 alone.

Supporting Document 1