Date
Tuesday, November 14, 2023
Time
10:30 AM - 12:00 PM
Name
It’s Electric! Fostering an Energy-Conscious Community through Occupant Engagement
Session ID
C4 - Approaches to Innovative Marketing and Outreach
Track
Behavior - based Programs
Zachary Colligan Julia Day
Description

Occupant behavior plays a critical role in overall building energy use. The Energy and Comfort at WSU program is supported by three pillars: energy efficiency in buildings, staff, and faculty well-being, and creating a community of sustainable building occupants. The goal of this project is to find untapped energy savings available through plug load reductions and occupant engagement while improving occupants’ experiences and comfort at work. As part of this robust tenant engagement program, both behavioral and non-behavioral interventions (such as a simple switch in power management devices) are used to reduce plug loads, educate building occupants on building energy efficiency, and improve occupant comfort and well-being in targeted buildings on a university campus. A unique social intervention approach is driven by routine in-person and remote communication to build relationships and encourage positive behaviors in university building occupants. Several in-person and virtual engagement tactics are used, including incentives, program-specific events or activities, specialized program marketing, online resources, and education opportunities, plug load reduction devices (smart power strips), newsletters, email reminders, and notifications, as well as direct advocacy within building departments in the form of “energy champion” volunteers. So far, this behavioral approach has led to meaningful change, conversations, and annual plug-load energy savings of nearly 40%. In this presentation, we will discuss the methodology, scalability, energy reduction potential, and occupant involvement of this specialized tenant engagement program, as well as these targeted behavioral and technological interventions in commercial office settings at a public university. This project, and the development of this methodological approach, have led to greater community outcomes, proposals, and movement toward a sustainable community and institutional future.

Supporting Document 1