This Integrated Distributed Energy Resource (DER) panel will explore the latest behavioral methods and tools that can promote DER products and services to a diverse socioeconomic group of consumers. DER products and services may include electric vehicles, solar panels, heat pumps, batteries, fuel cells, energy efficient appliances, energy management and demand management programs marketed directly to residential, commercial and industrial end-customers and indirectly through utilities. We will explore why some marketing and behavioral tools are more effective than others, and how utilities can more equitably support DER adoption. Panelists will provide research and case studies highlighting what works, what does not work, and why. The moderator has 30+ years in climate tech venture capital and cleantech company management and operations and the panelists will include: a 30+ year veteran energy consultant and investor conducting university research focused on DER market behavior, an experienced energy analyst and strategist currently working for a data-driven utility solution provider, and a consultant with 20+ years of experience with programs that shift energy use practices, reduce energy consumption and eliminate energy waste in homes and commercial buildings.