Cultural anthropologist with 25 years of experience working in corporate, academic, and non-profit circles. Well-known researcher whose work has been published in peer reviewed journal articles and books from academic presses, as well as trade journals and other media publications. Sought after conference speaker and presenter on topics including user centered product design, the meanings of brands, and the consumer perspective. Research focus is on the intersection of human behavior, particularly the role of consumption with respect to products, ideologies, or energy, in navigating the physical environment. Strong focus on emerging technologies, and gamification.