Date & Time
Monday, June 9, 2025, 3:00 PM - 4:15 PM
Location Name
Salon 1
Name
New Phone, Who Dis?: Navigating Donor Expectations in a Smartphone World
Track
Donor Relations, Stewardship, and Prospect Research
Experience Level
2 - Intermediate (4-6 years in the industry)
Description
There is one place of low-hanging fruit for digital fundraisers: The Mobile Device. There is currently a major disparity between the for-profit and nonprofit space when it comes to the which device type revenue is coming from. In this session we'll uncover why this is happening, how we can fix it and how doing so can help nonprofits. From overall digital revenue lift, increased donor trust, and higher lifetime value, all of this can be achieved and is within the reach of digital fundraisers.
Speakers
Supporting Document 1