Have you ever wondered how your organization’s fundraising efforts relate to your constituents from different generations? Chances are your Gen Z and Baby Boomer donors are learning about and engaging with your nonprofit in very different ways. Your organization’s outreach should be optimized through a generational lens to ensure the right audience is reached with the right message. In this session, you’ll learn how to lead your development team to unlock hidden potential with your donors based on generational giving trends.

In Bloomerang’s 2024 Generational Giving Report, over 1,000 donors of all ages were asked to tell us how they discover nonprofits to support, how they stay connected to those nonprofits, their fundraising event habits, donor retention preferences, and more!

Join us for a deep dive into some of the report's findings, including tactics to inspire your team as they engage with donors across generations.