Many organizations focus all their development efforts on chasing cash. They are effectively writing off 98% of their donors' wealth, which is held in non-cash assets. And its non-cash assets which generate the win-win gifts for both the donor and the organization. What are the barriers to and the secrets of unlocking these gifts?
Are you on rubber chicken overload? Too dependent on your annual campaign? Starting every fiscal year at "ground zero?" Move your organization from surviving to thriving.
Stop twisting your donors' arms! Work with them to find solutions to their personal, financial and estate planning issues - while you create sustainability for your organization.
Looking for a technical legal analysis of planned giving vehicles? Look elsewhere! We're looking at gifts from your donor's point of view!
Your annual campaign taps into a tiny fraction of your donor's wealth - planned giving is the key to unlocking the rest.
