As fundraising professionals, we know that end-of-year campaigns are not just an opportunity—they’re essential for hitting annual revenue goals. These campaigns often serve as the culmination of a year’s worth of planning, donor engagement, and strategic outreach, making them a critical piece of any nonprofit’s fundraising strategy. At the same time, evergreen campaigns—those consistent and ongoing efforts—ensure sustainable giving throughout the year by fostering strong, ongoing relationships with donors.

In this presentation, we will dive into actionable, strategic tips to optimize both types of campaigns, helping attendees balance these complementary approaches to maximize their fundraising potential. We’ll explore innovative ideas to capture donor attention during the busy year-end period while also incorporating tried-and-true best practices that ensure long-term success.

Attendees will learn how to craft compelling donor-centric messaging that resonates with supporters and inspires action. We’ll also discuss how to leverage data and technology to refine their campaigns, measure success, and make real-time adjustments. From creating personalized donor experiences to implementing automation tools that save time, this session is packed with practical insights designed to empower fundraisers at all levels.

By the end of this session, participants will walk away with a clear plan to enhance their campaign strategies, meet their revenue goals, and build stronger relationships with their supporters. Together, we will ensure their campaign drives meaningful results and sustains their mission year-round.

Thank you to our Annual Giving & Direct Mail Track partner, EverTrue!