Cats Train Us. If you do not believe this, fail to feed them in a timely manner!

• Cats: They unmercifully remind us (and at all hours) when their bowl is nearly empty! They make it seem like they will starve to death if you don’t take action NOW!
• Fundraisers: Annual fund managers take note. You must find creative ways to communicate need and urgency without offending donors (and please be mindful of the hour)!
• Takeaway: It’s not just a cat’s relentless reminding technique… THEY ULTIMATELY GET FED BECAUSE WE LOVE THEM, AND THEY LOVE US!

Just like cats, successful fundraisers know how to charm, adapt, and deliver results—often in unexpected ways!

Thank you to our Annual Giving & Direct Mail Track partner, EverTrue!