In this creative session we’ll explore:

• Several Direct Mail and Digital creative strategies as it applies to Art, Copy, and Design used in 3 specific omni-channel campaigns (Enterprise, Mid-market and Public Media).
• Share examples of the power of emotional Storytelling using different voices based on the mission.
• The benefits of a “creative synergy” in the development of a campaign across all channels
• Developing custom creative concepts vs proven standard formats
• Share how “unique and inexpensive premiums” can support your mission and help drive an action.

Thank you to our Annual Giving & Direct Mail Track partner, EverTrue!