This engaging and practical session will offer participants actionable strategies for enhancing donor engagement by blending behavioral science with insights from diverse fields, including architecture, game design, and brand loyalty. Building on concepts from the pre-conference session, this workshop will introduce a unique Donor Engagement Experience Map to guide attendees in creating memorable donor journeys that drive deeper loyalty and satisfaction.

Key Concepts Covered:

• Hedonic Adaptation: Understanding how donors’ satisfaction levels change and creating strategies to sustain engagement.
• Emotional Valence: Utilizing emotional highs and lows effectively to keep donors connected.
• Peaks and Valleys in Donor Experience: Drawing inspiration from Frank Lloyd Wright's architectural designs to craft an engaging "architecture of engagement."
• Multifield Insights: Examples from film, software updates, and brand loyalty to drive donor experience innovation, including techniques from:
  • Filmmaking: Using "shots" and "cuts" to amplify emotional impact
  • Tesla Software Updates: Building anticipation and periodic re-engagement
  • Harley Davidson’s Loyalty Model: Cultivating brand community and loyalty