Mike Johnston has been a fundraiser for 36+ years and has worked in over 40 countries with 100’s of social impact and charitable organizations. Mike is an expert in fundraising innovation and integrated fundraising – especially in the use of digital technologies, integrated and cross channel fundraising, journey mapping, behavioral science, and moves management
He is the author of four books: The Fund Raiser's Guide to the Internet and The Nonprofit Guide to the Internet and Internet Strategies: Best Practices for Marketing, and Direct Response Fund Raising: Mastering New Trends for Results. Mike is also a contributor to numerous books and magazines.
Mike was a founding Board Member of the Washington-based e-Philanthropy Foundation and was its first chair of its Education Committee. In addition, Michael was the founding Foundation Chair for the first global charity online lottery, Globelot.
He has helped to found, and Chair, the industry leading Integrated Marketing Advisory Board, -a collection of leading US and Canadian fundraising agencies and other related industry associations.
He is a board member of the US-arm of the global fundraising capacity building nonprofit, The Resource Alliance and was the first Chair for the Resource Alliance’s Fundraising Online conference.
Finally, Michael is training to be an ice hockey referee; loves board games, and has a fundraising tattoo. His wife, Karen, was nominated to go to space!. He has two great adult children, Laura and Andrew.